Therapist Profile Checklist: Everything You Need for a Clear, Client & SEO-Friendly Page

Your therapist bio matters—but it’s just one part of what clients look for when they land on your profile. A strong profile page not only introduces who you are and how you work, it also helps clients know what to expect and how to take the next step.

Clients aren’t just looking for credentials—they’re looking for connection. As clinicians, it’s our job to offer as many opportunities as possible to show who we are, what we care about, and how we show up in the therapy room. That can be tough to do through a screen, which is why a warm, professional headshot and even a short video can go such a long way. I completely understand the hesitation around videos—but potential clients really just want to see the human on the other side. A simple, grounded clip of you saying hello can help them feel more at ease.

That said, if video isn’t your thing, there are still plenty of wonderful ways to connect. Let’s take a look at a few options! This guide walks you through the most important elements of an effective therapist profile page—balancing professional and warm presence, clear communication, and essential SEO.

1. A Professional, Approachable Headshot

Your headshot helps build trust before a single word is read. It doesn’t have to be formal, but it should be high-quality, well-lit, and feel like a genuine reflection of you.

Best practices:

• Face the camera with a warm, neutral or light background

• Use the same photo across your website, Psychology Today, and Google profile

• Avoid overly casual images (e.g., vacation shots, selfies)

• Avoid headshots where your face is too close to the camera, a border allows for wonderful breathing space in your photo

• Avoid photos that are too small in size, these unfortuantely don't do well and can become pixilated or blurry

• Don't forget the Alt Text for a more SEO friendly page!

2. An Introductory Video (Optional, but Helpful)

If you're comfortable, a short video can help someone hear your voice, get a feel for your presence, and start to imagine what it might be like to work with you.

Why it helps:

• Creates a sense of connection right away

• Builds trust, especially for anxious or first-time therapy seekers

• Increases engagement on your website (which supports SEO)

No need for fancy equipment—a quiet space and your phone camera will do just fine.

3. Details About In‑Person & Virtual Sessions

Let visitors know where and how you work—especially if you’re offering telehealth across multiple states.

Mention:

• Whether you offer in-person sessions, virtual sessions, or both

• Your office location(s)

• The states where you’re licensed for online therapy

4. Contact Info That’s Easy to Find

Your phone number, email, and/or contact form should be clear, clickable, and accessible on both desktop and mobile.

Best practices:

• Add contact info to your header, footer, and “About” or profile page

• Make your phone number clickable for mobile users

• Keep your Name, Address, and Phone (NAP) info consistent across your website and directories

  

5. A Clear “Schedule Now” Button or Link

If you’re offering consultations or online booking, don’t bury the link. Make it visible, clear, and action-oriented.

Example button text:

• Schedule a Free Consultation

• Book a First Session

• Reach Out Today

Offering (or at least responding) immediately or with next-day availability (even for consults) can significantly increase conversions. Most clients won’t wait to follow up later—so meeting that moment of readiness matters.

6. A Warm, Clear Next Step

Close your page with a gentle call to action. You don’t need to “sell”—just invite. Let folks know what to do next, and how to reach you.

Examples:

• If you’re ready to explore therapy or just want to learn more, I offer a free 15-minute consultation. Let’s talk.

• Have questions? Feel free to reach out—I’d be happy to connect and see if it’s a good fit.

Make sure the next step (a booking link or contact form) is right there—no extra clicks required.

7. A Clear Statement of Your Values and Commitments

Your profile isn’t just about what you treat—it’s about how you show up. Clients, especially those from marginalized communities, are often looking for a therapist who affirms their rights and understands the broader context of their experiences.

Why it matters:

• Builds trust by affirming that your practice is a safe, inclusive space

• Helps clients feel seen in their identities, concerns, and lived realities

• Supports clients in deciding if you’re the right fit before reaching out

  
  

You don’t have to share partisan views—but you can express your commitment to equity, bodily autonomy, and inclusive care.

8. Optimized Metadata & On-Page SEO

Behind the scenes, a few quick SEO tweaks can make your page easier to find in Google results.

Key pieces to update:

• Page titles (e.g., Therapist in DC | Specializing in Anxiety & Trauma)

• Meta descriptions (a short summary that shows in search results)

• Header tags (H1, H2s) with relevant keywords

• Alt text on your headshot and any images

Final Thoughts

Your profile page doesn’t need to be flashy—but it does need to be clear, thoughtful, and grounded in your voice. When it’s built with both connection and structure in mind, it becomes a true extension of your practice—and helps the right clients feel comfortable reaching out.

Want to take it one step further?

For a comprehensive list of key elements every therapist website should include (and why they matter), check out our Website Essentials Checklist to make sure your site truly connects with the clients you want to serve—and helps them find you online.

Want support creating a profile page that truly reflects who you are?

I’d love to help you bring it to life with warmth, clarity, and an SEO strategy that works behind the scenes. Let's Connect!