Helping Therapy Practices Grow with Intention
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Our Services
Strategic marketing and directional administrative support designed to grow your therapy practice.
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Brand & Identity Design
A cohesive, professional brand that reflects the heart of your therapy practice.
We help therapists and wellness practices build polished, visually aligned brands that communicate trust and clinical expertise. From thoughtful logo design to color palettes, typography, and marketing collateral, we create a brand identity that elevates your visibility, attracts your ideal clients, and supports the long-term growth of your private practice.
Website Design & SEO
Custom therapy websites designed for visibility, connection, and sustainable growth.
Your website is often a client’s first impression — and it should reflect the depth, professionalism, and warmth of your practice. We design SEO-driven websites for therapists and wellness providers that prioritize accessibility, clinical clarity, and search visibility. Whether you need a new site, a redesign, or ongoing SEO support, we help your practice show up on Google and convert inquiries into aligned clients.
Practice Operations & Workflow Support
Simplify your systems so your practice runs smoothly — and clients feel the difference.
We support private practices with workflow audits and operations consulting that reduce overwhelm and strengthen the client experience.
From intake flow improvements to systems recommendations and team processes for group practices, we help you create efficient, therapist-friendly workflows that support growth without burning you out.
Practice Finance Support
Therapist-friendly financial support that helps your practice grow with confidence.
We offer simple, reliable financial services for therapy practices, including payroll management, monthly reporting, and revenue insights.
Our goal is to give you clarity around your numbers so you can make informed business decisions — without the stress or jargon.
Your brand isn’t just about how it looks—it’s about how it makes people feel.
Increase client scheduling by building trust through thoughtful design and seamless, consistent systems.
What Our Clients Say About Us
Carol is incredible at her job and a true pleasure to work with! She is responsible, prompt, friendly, and has an amazing eye for color and creative content! She makes gorgeous flyers, materials, and design and I can't recommend her highly enough!!! She is a real asset to our team and mental health community.
Ruthie, Arbit Counseling
What Our Clients
Say About Us
Carol is amazing to work with. I appreciate the fact that she listens to my vision and never cuts me off. I’m a beginner at content creating and her advice has shown to give results. My audience is increasing and I’m confident about my art.
Princess L.
What Our Clients Are Saying
Where do I begin!!! Carol is beyond Amazing! Extremely talented Brand Designer. She listens, asks the right questions. She brought my vision that was in my head to life but a billion times better!! She literally did what I thought impossible. It was a wonderful exprience working with her!
Alexia, Barelux Organics
What Our Clients
Say About Us
Carol has been a game-changer for my business. As someone who has never thrived in being active/engaging on social media and creating content, I felt stuck with my online presence for a long time. I didn't know what to do. I was amazed!
Her turnaround time is so quick. What is overwhelming to me is a breeze for her. I cannot recommend Carol enough and her work speaks for itself!
Jenna, The Haven Well Counseling
Meet Our Team
Hi There!
At Wildflower & Co, we offer a blend of thoughtful design and seamless practice operations to help therapists feel organized, confident, and genuinely connected to the clients they serve. From branding and websites to billing, systems, and workflow support, we’re here to make your practice feel lighter, clearer, and more aligned. We can’t wait to meet you!
Our Featured Work
What is SEO? (in plain english)
SEO stands for Search Engine Optimization. In the simplest terms, it is the process of making your website easier for search engines to understand and easier for the right people to find. It teaches Google:
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Who you help
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What you specialize in
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Where you’re located
When your site is well-optimized, Google knows to show your website.—without paying for ads.
How SEO Works
On-Page SEO: This is what’s ON your website. It includes your page content, headlines, keywords, page titles, and images. The goal is to clearly match what people are searching for with what you offer.
Off-Page SEO: This is about trust and credibility. When other reputable websites link to yours, it signals to Google that your site is reliable and worth recommending.
Technical SEO: This is the behind-the-scenes setup. It makes sure your website loads quickly, works well on mobile devices, and is easy for search engines to read and understand.
Why It’s Good for Your Practice
If your website isn’t optimized for modern search—both human and AI-driven—other practices likely are. SEO helps ensure your practice isn’t overlooked simply because search engines (and AI tools) can’t clearly understand what you offer or who you serve.
A Cost-Effective, Long-Term Strategy
SEO is an investment that continues to work for you. While it takes consistency, it builds lasting visibility without the ongoing cost of ads. Unlike paid advertising, your presence doesn’t disappear the moment you stop paying.
SEO Is Changing (and That Matters)
Search is evolving quickly with the rise of AI tools. Following strong SEO best practices helps ensure your content is easy for both search engines and AI to understand—and more likely to be referenced.
SEO Builds Trust Before Someone Is Ready to Reach Out
A Good SEO strategy recognizes that some people aren’t ready to schedule therapy the first time they search. One day they might be looking for tips to manage holiday stress. Another day they may be wondering what an anxiety attack feels like. Later, they may be searching for a therapist who feels like the right fit.
When your content consistently shows up—answering questions, offering clarity, and reflecting your expertise—it creates a sense of safety and familiarity.
That ongoing presence helps people see you as a knowledgeable, compassionate expert—so when they are ready to book, your practice already feels like a natural next step.
A Deeper Look at SEO
Aligned Clients.
Stronger Growth.
Less Guesswork.
Running a therapy practice isn’t just a job — it’s heart work. But even the most dedicated, compassionate clinicians can find themselves buried under admin tasks, clunky systems, and the constant pressure to keep every part of the business moving. When the back end starts to feel heavy, it can pull you away from the work that matters most.
At Wildflower & Co., we help lighten that load. We blend thoughtful design, clear systems, and strategic support to create a practice that feels organized, professional, and genuinely aligned with your values. Whether you’re trying to improve client flow, strengthen your brand presence, or finally get your operations running smoothly, we’re here to help your practice grow with clarity and confidence.
If you’re ready to feel supported again, we’d love to meet you.
A little Sunshine in your inbox
Simple, doable steps to help your practice flourish—one email at a time.
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